Stevenson and California Exit

Hey! Remember this? No, not the Beatles or the radio station, but the billboard itself. This old building was on California Ave. in Chicago, right next to I-55. All Northbound traffic was confronted by this 4 storey brick billboard that was newly painted every few months. The building probably fell down because of the weight of the paint alone!

I guess the old fashioned painting of billboards gave way to printed tarps stretched onto the steel frames we see all over the country. No special talents necessary, only the ability to work 50 feet off the ground.

This building was razed about 8 years ago, but thanks to Ed K, we've got a photo of it. Hey Ed, do you remember the name of this building?

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